DOGMA MICRO HORIZONS

001: The Scene Economy

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How To Start

Brands do not need to jump straight into a full micro-drama universe. The format can be entered in stages, from world-building strategy to scripted proof of concept, then into serial commitment and full narrative systems.

I
AI Slop

Synthetic hollow AI-created fruit micro dramas with wide reach but no brand impact. Not a blueprint suitable for brands as it lack world logic. Simply a 3-second scroll. Zero building blocks activated.

II
World Sprint

A strategic deep-dive before a single frame is shot. We map the world your brand already inhabits, identify the tension at the centre of your audience's life that no competitor has named, and write the world brief informing all else. Deliverables: Adidas-level campaign world.

World-Building

III
Proof of World

One scripted film (one to five min) that establishes the world. A campaign that opens a universe à la Balenciaga. Deliverables: Hero film+social cutdowns+BTS around product.

Character Economy
Transparent Artifice
Earned Talent
Narrative Architecture
World-Building

IV
Serial of Commitment

Five or more episodes, each ending before the tension resolves like Marc Jacobs. Deliverables: Full episode series+ social architecture+staggered release. Measurement switches from impressions to completion and return rate.

Social Speculation
Character Economy
Transparent Artifice
Earned Talent
Narrative Architecture
World-Building

V
Full Micro Drama

Withdrawal Mechanic strategy at full power leaving audiences craving between episodes. The brand running a universe. akin to Issa Rae’s ‘Screen Time’. Deliverables: A full universe across multiple seasons, platforms, and formats.

Withdrawal Mechanic
Social Speculation
Character Economy
Transparent Artifice
Earned Talent
Narrative Architecture
World-Building

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